Event Calendar

With the Monterey Bay as a backdrop, events on Cannery Row are nothing short of spectacular. Enjoy world-class entertainment, great food, and a fun crowd on the beautiful and legendary Cannery Row. From fun activities to swingin’ nightlife to extraordinary cuisine, there is no shortage of things to do. In addition to the views, attractions, pubs and restaurants, Cannery Row hosts several exciting events throughout the year guaranteed to be fun for the whole family.

2018 Events on Cannery Row:


June 23, 2018: Race Night on the Row


After a day of racing at the FIM Superbike World Championship, motorcycle enthusiasts from around the world come together to celebrate at the area’s most popular after party on Cannery Row, known for its endless fun and entertainment. More than 3,000 riders will show off their bikes and once the row is filled, the party begins.

Motorcyclists, and those who share an appreciation for bikes, are invited to Race Night on the Row to view thousands of pristine race bikes from around the world on display, and enjoy the flavorful cuisine of the many restaurants and clubs lining Cannery Row. This event is free.

Exotics on Cannery Row


August 25, 2018: Exotics on Cannery Row


Join us for the fourth annual Exotics On Cannery Row. Staged along the stunning oceanfront backdrop of Cannery Row, this event features an awesome showcase of the rarest and most exciting Super, Hyper and Exotic cars alongside a collection of exclusive companies capable of enhancing them to the cutting edge of performance and showmanship.

Best of all, the event is FREE to the public! Don’t miss it!


November 23, 2018: Cannery Row Tree Lighting


Join us for the 24th annual Holiday Tree Lighting on Cannery Row! This free event is a fun tradition for the whole family – featuring Christmas Carolers, Santa’s Reindeer and of course, Santa Claus himself!

2019 Events on Cannery Row:

AT&T Pro-Am


Monterey AT&T Express Shuttle


The Monterey Express Shuttle offers two convenient shuttle stops: On Cannery Row at the corner of Cannery Row and Prescott at Steinbeck Plaza and in Downtown Monterey at the corner of Calle Principal & Del Monte Ave. Tickets are $20/per person, per day and can be purchased at all shuttle stops. Convenient all-day parking can be found for $5 at nearby city parking garages. Learn More


And remember! Locals park for free after 4:00 pm every day at the Cannery Row Garage (601 Foam St. between Hoffman/Prescott).

Click and discover the sights, sounds & great times waiting for you. add a few to your must-do list.

Fun and Games

When you think of Cannery Row, you probably don’t picture blacklights, mazes and lasers. If this is true, then you’ve been missing out. Beyond the shopping, eating and ocean, there are activities galore to keep the whole crew occupied.

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Sand In Your Shoes

The entire length of Cannery Row runs parallel to the coastline of the Monterey Bay, which means you’re never more than a few minutes from the water. This might be why Coastal Living magazine recently named Monterey as the “Happiest Seaside Town in California.” There are so many ways to enjoy the bay that it would be a shame if you didn’t try to tear yourself away from the shops and restaurants to get in some quality time with the Pacific.

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Small Bites

Cannery Row is home to over 25 different restaurants, but don’t be intimidated by all the options. Instead view it as an opportunity to embrace variety by trying small bites at several different spots.

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Wine Tasting

Cannery Row wine tasting offers the ultimate California experience, bringing together the tastes of wine country with the beauty of the bay. Monterey County boasts over 39,000 acres of wine grapes, almost half of which are devoted to its award-winning Chardonnay grape. Here you can taste an impressive variety of this regal grape, from those with bright tropical flavors to fuller, more buttery notes.

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From Grape to Glass

With nine appellations nurturing a variety of grapes, and more than 60 tasting rooms welcoming guests, Monterey County is a destination popular with both winemakers and wine drinkers.

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Marine Wonders on Cannery Row

Wildlife watchers will find a surprising array of animals and aquatic plant life on Cannery Row, ranging from marine mammals to stunning seabirds to captivating kelp beds.

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Covering All the Bases

As players take their first swings for this year’s baseball season, Cannery Row sports bars are ready to welcome fans of all stripes. With so many options, how can you choose the best bar for you? Explore your options with this grand-slam guide to the district’s lively pubs.

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Spring Fun for Families

Parents will find plenty of kid-friendly activities and entertainment on Cannery Row, from cool museums to quirky shops to recreational options for the whole family. Whether you’re traveling with tots or teenagers, options abound. Start outlining your itinerary with these family-friendly highlights.

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Active Endeavors

With a scenic waterfront location, convenient trail access and spas catering to sports-minded individuals, Cannery Row makes a great home base for active travelers. Here are five can’t-miss athletic endeavors to try this season.

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A Fresh Start for Spring

Spring is the season of new beginnings. It’s also a great time to slow down, simplify and spend time with loved ones. With luxurious waterfront inns and dynamic shopping, dining and cultural attractions, Cannery Row makes a memorable destination for weekend adventures.

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Premium Cigars

Cigars and cigar smoking have come a long way since explorer Christopher Columbus and his men discovered the natives of Hispaniola smoking rolled up sticks of tobacco in the 1490s.

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Exotics on Exhibit

Every August, Monterey Car Week brings some of the world’s most stunning automobiles to the Monterey Peninsula. As part of the gathering, Cannery Row hosts rare super, hyper and exotic cars during the annual Exotics on Cannery Row event. Guests can mingle with drivers and view one-of-a-kind vehicles modified for power and performance – plus, the Cannery Row festivities are free to the public.  

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Savor the Season

Monterey County is known for its fresh-caught seafood and produce straight from the nearby Salinas Valley, known as “the Salad Bowl of the World.” The region’s verdant valleys and sun-drenched hillsides also nurture grapes pressed into award-winning reds and whites known nationwide.

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Pokémon Go Cannery Row Map

Catch 'em all on Cannery Row with this map of Pokémon Go Gyms and PokéStops.

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Simple Summer Wellness

For many of us, summer means busy social calendars and extra trips to the ice cream parlor on hot days – it’s easy to take a break from healthy habits this time of year. And, heading off on vacation makes staying on track even tougher.

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Instagramming on Cannery Row

With a prime Monterey Bay setting and unique architectural highlights from the area’s once-thriving sardine canning industry, Cannery Row promises photo opportunities unlike any others in Monterey. To capture compelling, share-worthy shots, grab your phone, follow this Instagram guide to Cannery Row and start brainstorming your best hashtags.

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Monterey for Millennials

Monterey is known for its rich history and small-town charm, which might not sound like a major draw for trendy young travelers. But, Cannery Row brings together buzz-worthy food and fun in a lively, walkable setting – think craft beer, local wines, seasonal fare and hip boutiques, plus popular activities like stand-up paddling and cycling.

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Cool Coastal Escapes

When the temperatures top 100 in California’s Central Valley and around the country, coastal Monterey offers a cool, convenient alternative. Plan your escape with these beat-the-heat itineraries, and then make the short drive over the mountains to Cannery Row.

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An Anniversary Toast

Early in October, 49 years ago, two friends flipped on the lights of a restaurant they established in a then-neglected Monterey neighborhood. Though Cannery Row’s fishing industry had collapsed, the pair saw opportunity in the district’s empty processing plants and workers’ cabins.

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Americana on Cannery Row

You’ll find all the patriotic gear and goods you need on Cannery Row, along with ocean view hotels and restaurants to call home base. Prepare for the fireworks!

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A Coastal Challenge

Each November, the annual Monterey Bay Half Marathon returns to the central California coast. The event, a spinoff of the legendary Big Sur Marathon that traces Highway 1 each spring, follows the Monterey Peninsula shoreline between Lake El Estero and Asilomar Beach. Two segments of the 13.1-mile out-and-back course cross Cannery Row. On the way out, participants run the length of Cannery Row itself; on the way back, runners travel the Monterey Bay Coastal Recreation Trail that parallels Cannery Row.

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Tricks & Treats

When your youngsters are restless and the teens have outgrown the regular Halloween routine, why not start a new holiday tradition? For a fresh take on trick-or-treating, plan a weekend trip to Cannery Row.

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Giving Thanks

The holidays are an ideal time to gather family and friends for a celebration of all that’s truly important. Cannery Row restaurants take the fuss out of these get-togethers, offering menus and settings to suit any taste. Whether you’re planning an intimate, white-tablecloth dinner for two, or a casual buffet for a large group, you’ll find affordable and unique alternatives that can be tailored to your specific needs. Need some inspiration? Start planning your party here.

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Monterey for Movie Lovers

A dramatic coastline, historically significant structures and bustling atmosphere have earned Cannery Row a starring role in several major motion pictures – and, those features also make it a star-studded destination when the cameras aren’t rolling. The district’s renowned attractions draw an A-list crowd that includes actors, artists, athletes and international leaders. Lucky visitors can explore many of Cannery Row’s silver screen connections any day of the year.

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Become a Cigar Aficionado at The Humidor

Many people don't really know where to begin when they step into a cigar shop and check out the myriad of stogies available in the tobacconist's humidor. Here are just a few basic guidelines to help make the right choice:

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Shop Small on Cannery Row

When it comes to buying gifts, small businesses are a big draw. Here are just a few great places to shop small with locally based retailers on Cannery Row.

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Snack Attack

With so many activities, attractions and shops along Cannery Row, it’s easy to work up an appetite while exploring. And, given that there’s so much to see and do, it’s important to stay fueled up for adventure. Plan your day around quick stops at Cannery Row’s casual cafes and snack shops with this at-a-glance guide.

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The Buzz About “Bleisure”

On Cannery Row, bleisure is more than a buzzword. With waterfront wine tasting, one-of-a-kind restaurants and upscale resorts that double as serious event venues and serene retreats, planners will find plenty of enticing options here. Make the most of a business trip by booking time at these places that embrace both work and play.

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Winter Wellness

As we begin a new year, many of us will pause to evaluate the last 12 months and plan for the year ahead. With a full slate of daily responsibilities, however, finding time for self-care can be a challenge.

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Winemaker for a day

Tasting wine is one thing, but why stop there? As producers in some of the country’s premier grape-growing regions unveil custom wine blending classes for both casual fans and seasoned enthusiasts, one business is bringing that trend to Cannery Row.

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Celebrating Steinbeck

Pulitzer Prize-winner and Nobel laureate John Steinbeck was born on February 27, 1902, in the Monterey County city of Salinas. While the region’s sprawling countryside inspired Steinbeck’s agricultural tales, his observations on the local fishing industry – and Monterey’s canneries, in particular – informed some of his most famous characters.

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Snowless Winter Weekends

While some people wait all year for snowflakes, ski trips and ice skating, not everyone feels like bundling up for winter weather. Cannery Row offers a snow-free alternative to the traditional winter getaway, complete with mild temperatures and walkable activities for all tastes.

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Relaxation Resolutions

Whether you’re planning a long weekend getaway or a quick afternoon escape, Cannery Row’s resorts and spas offer a range of treatments and accommodations designed to ease stress and help you relax.

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New Faces on Cannery Row

This year, Cannery Row welcomes several new businesses to the district. Joining the neighborhood’s already enticing mix of dining, retail and entertainment venues in recent months are seven can’t-miss newcomers.

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A Sanctuary Celebration

Twenty-five years ago, the Monterey Bay National Marine Sanctuary received federal designation under the authority of the National Marine Sanctuaries Act. The country’s 11th national marine sanctuary is one of its largest, covering an area that’s bigger than Yosemite National Park. It was recognized—both then and now—for its biological richness, rare habitats, threatened species and other cultural relics.

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Authentic Experiences

In just a few short years, digital access has reshaped how we travel. It’s now easy to compare hotel rates, book rooms, make dinner reservations and purchase museum tickets with just a few taps on the tablet. On the road, we can check in, snap photos and share updates directly from our smartphones.

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Essential Spring Adventures

With warmer temperatures and sunlight that lingers longer each day, spring is the time for outdoor fun. Monterey’s lush parks, pretty trails, rocky shores and white sand beaches make adventures here even more appealing. From easy walks to intense marathons, low-key surrey rides to steep mountain bike paths, beginner kayak trips to technical sailing outings, it’s all here on the California coast.

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Family Journeys

As parents outline upcoming spring break adventures, many will look to maximize those days off—both economically, and in terms of educational impact for young students. When it comes to making family travel plans, what other factors influence the decision-making process?

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What’s Trending: Wellness

Looking for a little personal renewal this season? Schedule some spring refreshment in the form of a pampering spa treatment. Luxury Travel Magazine surveyed spa experts at several top American resorts, discussing what’s new and what’s in demand now, and the results include a wave of innovative wellness offerings: treatments tailored to an individual’s needs, farm-to-table spa products, mind-body balance, and unique combinations of adventure and relaxation, just to name a few.

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Fighting Vacation Inertia

Summer remains the traditional time for vacations, but are American workers taking advantage of those long, sunny days?

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Going Solo

In our always-on, always-connected world, traveling solo generates a host of unique benefits. Whether you’re a busy professional in need of some solitude, or a student looking for new perspectives on the world around you, the experience of going it alone can enrich your life in many meaningful ways.

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Food Comes First

It’s no secret that food plays a major role in travel planning. After all, who isn’t inspired by the idea of a weekend in wine country, a pasta-tasting journey through Italy or an overnight stay at a farmstead inn, complete with fresh scrambled eggs for breakfast?

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Travel Trends: Boomers

A full 99 percent of Baby Boomers expect to schedule at least one leisure trip this year, according to a recent survey by AARP researchers, and much of that travel will take place this summer. What are these individuals looking for as they vacation?

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All in Good Taste

When Cigar Aficionado writer Fredric Hamber recently visited Monterey, he ticked through a list of the “trappings of the good life” available to Monterey Peninsula residents and guests. From international auto events, to a storied jazz festival celebrating 60 years, to top-rated golf courses, there’s no shortage of luxurious delights in this waterfront destination.

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A New Wave

Monterey’s hottest summer destination is a hip boutique hotel set just steps from Cannery Row and the sparkling Monterey Bay.

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Eco-Friendly Made Easy

While the interest in green might not be a big surprise, what is interesting is how destinations and guests bring eco-friendly practices to life. When you plan your next getaway, leave a lighter footprint by choosing places that incorporate sustainable practices like these:

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Generations on the Go

Considering your own multigenerational trip? Follow these tips as you plan.

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Haute Hotel Bars

From speakeasy-inspired additions at intimate boutique inns, to luxe lounges in waterfront resorts, Cannery Row promises toast-worthy hotel lounges to suit every taste. Here are three to try on your next visit.

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Looking Back

John Steinbeck’s Cannery Row spotlights Monterey’s legendary district during its fishing industry boom, but the street’s story begins long before canneries lined the former Ocean View Avenue. On your next visit, look for the sites and structures that played a role in this neighborhood’s extraordinary evolution.

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On the Fast Track

Summer brings several high-speed events to the Monterey Peninsula, with two of the most exciting centered right on Cannery Row.

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One Hour, Endless Options

By mid June, when the summer sunshine is at its peak, we’ll all have a little extra daylight guiding our schedules. Why not capitalize on those extra hours?  With so many attractions, shops, hotels and cafes in close proximity, the most challenging part of filling an extra hour on Cannery Row is deciding how to pass the time. Got 60 minutes to spare? Treat yourself to something tasty, try a new adventure or follow one of these suggestions.

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Time Off Pays Off

Whether you’re looking for a quick weekend refresh or an extended disconnection from work, here are some tips to help you maximize your time.

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One of Hottest Trends in Interactive Entertainment Comes to Cannery Row

One of the hottest trends in interactive or immersive entertainment — escape rooms — has come to Cannery Row in the form of the Exodus Escape Room on Wave Street, just above and behind The Whaling Station restaurant.

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The Sanctuary Turns 25

Twenty-five years ago, the Monterey Bay National Marine Sanctuary received federal designation under the National Marine Sanctuaries Act. Protected for its cultural and biological significance, including rare habitats and threatened species, it’s one of America’s largest marine sanctuaries – and, it’s a natural wonder that’s a major Monterey attraction.

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A Century of Seafood

With a prime location along the country’s largest national marine sanctuary, plus a rich fishing heritage that spans several generations and a robust agricultural valley located just down the road, it’s no surprise that Monterey is a first-class culinary destination.

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Natural Adventures

Make the most of Monterey’s warm days and clear nights with these six stay-and-play itineraries.

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Why We Travel

What motivates you to pack a bag and hit the road? Are you more comfortable on hiking trails or in a hammock? Do you want to spend time with family or schedule some solitude? Do luxury hotels suit your style, or are you a budget-minded traveler?

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A New Twist on New Year’s

With 2018 just around the corner, now is the time to start planning an unforgettable New Year’s Eve celebration. Cannery Row offers exciting options for traditional midnight toasts, along with unexpected surprises that put a new spin on the annual festivities.

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A Colorful Approach

As social media becomes an increasingly important part of both big-picture marketing campaigns and consumers’ daily lives, it’s no surprise that restaurants are serving up photo-ready dishes and cocktails.

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Celebrate Love

Americans spend an estimated $136.57 per person on Valentine’s Day gifts, according to 2017 National Retail Foundation numbers. That’s a total of $18.2 billion dished out on jewelry (gifted by 19 percent of shoppers), evenings out (37 percent of shoppers), flowers (35 percent) and candy (50 percent). Experiential gifts are also popular, with shoppers seeking out concert and sports tickets, fitness club memberships and introductions to outdoor adventures.

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Hotel News

2017 was a busy year for Cannery Row hotels, with new additions and renovations providing fresh reasons to visit the district’s classic favorites.

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New Resolutions

The new year is a prime time to outline dietary changes, engage in a new hobby or add some challenges to a tired exercise routine. But, why not supplement the goals by setting aside time to take a break and try something truly different?

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Fire Pits

Two of nature’s most mesmerizing elements—ocean and fire—come together in Cannery Row in a beautiful way at these four fire pits you don’t want to miss. The Monterey Bay’s moderate climate makes the Row an ideal place to cozy up next to a warm fire while you savor the sights and sounds of the ocean.

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Spring Break Inspiration

Spring break is a great time to visit popular attractions before the busy summer travel season, and savvy travelers can also take advantage of attractive off-season deals, too. Whether you’re looking for a relaxing weekend away or a more amped-up adventure, you’ll find plenty of options in Monterey.

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Off-Season Value

Planning off-season excursions is one way to extend a slim budget while enjoying unforgettable adventures.

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Cultural History

Cannery Row’s modern success stems from a rich history of contributions by residents of various cultures. Long before settlers moved to the Monterey Peninsula shores, approximately 40 different tribes in the Ohlone community populated the central California coast between Big Sur and the San Francisco Bay. They lived off the area’s plants and wildlife, maintaining distinct languages and traditions.

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Green Getaways

As Earth Day 2018 approaches, destinations are touting their eco-friendly attributes. While industry insiders say that sustainable tourism is on the rise, earth-friendly adventures are about more than just a green footprint.

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Making the Most of Vacations

As you explore potential destinations and outline trip itineraries, there are a few things you can do to savor that happy anticipation.

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Meetings Gain Momentum

Though new technologies make video calls and phone conferences easier than ever, professionals continue to prioritize in-person meetings.

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Spring Cleaning

If you’re not feeling immediately inspired to dust, vacuum, sweep and deep clean that kitchen, why not treat yourself to some extra motivation? Link your spring cleaning goals to a special treat, so there’s a reward waiting at the end of that hard work. Here are a few ideas to get the mops moving.

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Opt Outside

In Monterey, memorable outdoor activities abound—and travelers will find options that appeal to all ages, interests and fitness levels. Take advantage of the spring season’s fresh air and sunshine by choosing your own coastal California adventure.

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Planning with Instagram

Scrolling through pretty Instagram photos of faraway locales is a great way to take a quick mental vacation, wherever you find yourself. But, those picture-perfect snapshots can also be useful tools for planning real trips.

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Retro Reboot

Vacationers are feeling especially nostalgic these days, suggests research from the hotel website Booking.com. That means they’re choosing destinations with a bit of retro appeal—or simply returning to the destinations they’ve always adored.

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Social Studies

By revamping shared public spaces, innkeepers and others offer new opportunities for dining, interacting with others or simply unwinding.

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Enjoying the award winning spa at the Monterey Plaza Hotel & Spa
An unforgettable setting
Cannery Row