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Revitalization

revitalization-2From Rust to Rebirth – The Revitalization of Cannery Row
In the late 1940s when the sardines left Monterey, the canneries began to leave as well. The despair and obscurity of a ghost town settled on the empty street, and fire threatened the decaying canneries. Through the 1960s, many cannery buildings burnt to the ground, bringing the once vibrant and bustling Ocean View Avenue to a somber state. It was the end of an era on Cannery Row and the beginning of a new one.

The Sardine Factory Opens
Seeing the potential of the nearly abandoned area known as Cannery Row, Ted Balestreri and Bert Cutino chose to open a restaurant in a building where sardine workers were once fed. The Sardine Factory restaurant opened on October 2, 1968, with only 72 seats. The Sardine Factory is today one of the most successful, widely recognized and highest-grossing dining establishments in the country, renowned for one of the premier wine programs in the nation.

revitalization2-altTransformation & Rebirth
The opening of The Sardine Factory signaled the beginning of a rebirth for the area with the founding of Foursome Development Company in 1976, which was the foundation of the soon to come Cannery Row Company. Founding and General Managing Partner Ted Balestreri shared a vision with close friends Harry Davidian, George Zarounian and Bert Cutino. The group formed a partnership that was the driving force behind the revitalization. The revival of Cannery Row transformed it from a street of abandoned canneries into a welcoming waterfront where visitors could linger, play and return again and again.

Cannery Row is now one of America’s top visitor destinations, attracting approximately four million people each year.

Today, visitors to Cannery Row can soak up the past, enjoy the present, and marvel at how the former clanking, smelly, industrial street has been transformed into one of the world’s most beautiful waterfront destinations.

Event Calendar

Event Calendar

In addition to the views, attractions, pubs and restaurants, Cannery Row hosts several exciting events throughout the year guaranteed to be fun for the whole family.

FROM GRAPE TO GLASS

FROM GRAPE TO GLASS

With nine appellations nurturing a variety of grapes, and more than 60 tasting rooms welcoming guests, Monterey County is a destination popular with both winemakers and wine drinkers.

MARINE WONDERS

MARINE WONDERS

Wildlife watchers will find a surprising array of animals and aquatic plant life on Cannery Row, ranging from marine mammals to stunning seabirds to captivating kelp beds.

Sand in Your Shoes
The entire length of Cannery Row runs parallel to the coastline of the Monterey Bay, which means you’re never more than a few minutes from the water. This might be why Coastal Living magazine recently named Monterey as the “Happiest Seaside Town in California.”

Wine Tasting
Cannery Row wine tasting offers the ultimate California experience, bringing together the tastes of wine country with the beauty of the bay. Monterey County boasts over 39,000 acres of wine grapes, almost half of which are devoted to its award-winning Chardonnay grape.

Small Bites
Cannery Row is home to over 25 different restaurants, but don’t be intimidated by all the options. Instead view it as an opportunity to embrace variety by trying small bites at several different spots.

Fire Pits

Fire Pits

Two of nature’s most mesmerizing elements—ocean and fire—come together in Cannery Row in a beautiful way at these four fire pits you don’t want to miss. The Monterey Bay’s moderate climate makes the Row an ideal place to cozy up next to a warm fire while you savor the sights and sounds of the ocean.

ACTIVE ENDEAVORS
With a scenic waterfront location, convenient trail access and spas catering to sports-minded individuals, Cannery Row makes a great home base for active travelers. Here are five can’t-miss athletic endeavors to try this season.

Premium Cigars
A good cigar can be an excellent choice for just about any guy on a holiday gift list this year. Cigars are making a comeback and with so many options, and that includes a wide variety of accessories for the cigar lover, it's relatively easy to find just the right smoke and accessories to go along with it.

Fun and Games
When you think of Cannery Row, you probably don’t picture blacklights, billiards, mazes and lasers. If this is true, then you’ve been missing out. Beyond the shopping, eating and ocean, there are activities galore to keep the whole crew occupied.

Steinbeck Plaza
A History That's Unforgettable
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