Revitalization

revitalization-2From Rust to Rebirth – The Revitalization of Cannery Row
In the late 1940s when the sardines left Monterey, the canneries began to leave as well. The despair and obscurity of a ghost town settled on the empty street, and fire threatened the decaying canneries. Through the 1960s, many cannery buildings burnt to the ground, bringing the once vibrant and bustling Ocean View Avenue to a somber state. It was the end of an era on Cannery Row and the beginning of a new one.

The Sardine Factory Opens
Seeing the potential of the nearly abandoned area known as Cannery Row, Ted Balestreri and Bert Cutino chose to open a restaurant in a building where sardine workers were once fed. The Sardine Factory restaurant opened on October 2, 1968, with only 72 seats. The Sardine Factory is today one of the most successful, widely recognized and highest-grossing dining establishments in the country, renowned for one of the premier wine programs in the nation.

revitalization2-altTransformation & Rebirth
The opening of The Sardine Factory signaled the beginning of a rebirth for the area with the founding of Foursome Development Company in 1976, which was the foundation of the soon to come Cannery Row Company. Founding and General Managing Partner Ted Balestreri shared a vision with close friends Harry Davidian, George Zarounian and Bert Cutino. The group formed a partnership that was the driving force behind the revitalization. The revival of Cannery Row transformed it from a street of abandoned canneries into a welcoming waterfront where visitors could linger, play and return again and again.

Cannery Row is now one of America’s top visitor destinations, attracting approximately four million people each year.

Today, visitors to Cannery Row can soak up the past, enjoy the present, and marvel at how the former clanking, smelly, industrial street has been transformed into one of the world’s most beautiful waterfront destinations.

Event Calendar
In addition to the views, attractions, pubs and restaurants, Cannery Row hosts several exciting events throughout the year guaranteed to be fun for the whole family.

Fire Pits
Two of nature’s most mesmerizing elements—ocean and fire—come together in Cannery Row in a beautiful way at these four fire pits you don’t want to miss. The Monterey Bay’s moderate climate makes the Row an ideal place to cozy up next to a warm fire while you savor the sights and sounds of the ocean.

Fun and Games
When you think of Cannery Row, you probably don’t picture blacklights, billiards, mazes and lasers. If this is true, then you’ve been missing out. Beyond the shopping, eating and ocean, there are activities galore to keep the whole crew occupied.

Winemaker for a day

Winemaker for a day

Tasting wine is one thing, but why stop there? As producers in some of the country’s premier grape-growing regions unveil custom wine blending classes for both casual fans and seasoned enthusiasts, one business is bringing that trend to Cannery Row.

NATURAL ADVENTURES
Make the most of Monterey’s warm days and clear nights with these six stay-and-play itineraries.

Monterey’s hottest summer destination is a hip boutique hotel set just steps from Cannery Row and the sparkling Monterey Bay.

ACTIVE ENDEAVORS
With a scenic waterfront location, convenient trail access and spas catering to sports-minded individuals, Cannery Row makes a great home base for active travelers. Here are five can’t-miss athletic endeavors to try this season.

MARINE WONDERS

MARINE WONDERS

Wildlife watchers will find a surprising array of animals and aquatic plant life on Cannery Row, ranging from marine mammals to stunning seabirds to captivating kelp beds.

COVERING ALL THE BASES

COVERING ALL THE BASES

Cannery Row sports bars are ready to welcome fans of all stripes. With so many options, how can you choose the best bar for you? Explore your options with this grand-slam guide to the district’s lively pubs.

SHOP SMALL ON CANNERY ROW

SHOP SMALL ON CANNERY ROW

When it comes to buying gifts, small businesses are a big draw. Here are just a few great places to shop small with locally based retailers on Cannery Row.

Sand in Your Shoes

Sand in Your Shoes

The entire length of Cannery Row runs parallel to the coastline of the Monterey Bay, which means you’re never more than a few minutes from the water. This might be why Coastal Living magazine recently named Monterey as the “Happiest Seaside Town in California.”

WHY WE TRAVEL

WHY WE TRAVEL

What motivates you to pack a bag and hit the road? Are you more comfortable on hiking trails or in a hammock? Do you want to spend time with family or schedule some solitude? Do luxury hotels suit your style, or are you a budget-minded traveler?

Small Bites

Small Bites

Cannery Row is home to over 25 different restaurants, but don’t be intimidated by all the options. Instead view it as an opportunity to embrace variety by trying small bites at several different spots.

Snack Attack
With so many activities, attractions and shops along Cannery Row, it’s easy to work up an appetite while exploring. And, given that there’s so much to see and do, it’s important to stay fueled up for adventure. Plan your day around quick stops at Cannery Row’s casual cafes and snack shops with this at-a-glance guide.

Authentic Experiences
In just a few short years, digital access has reshaped how we travel. It’s now easy to compare hotel rates, book rooms, make dinner reservations and purchase museum tickets with just a few taps on the tablet. On the road, we can check in, snap photos and share updates directly from our smartphones.

FUN FOR FAMILIES
Parents will find plenty of kid-friendly activities and entertainment on Cannery Row, from cool museums to quirky shops to recreational options for the whole family. Whether you’re traveling with tots or teenagers, options abound. Start outlining your itinerary with these family-friendly highlights.

A Coastal Challenge

A Coastal Challenge

On November 12, the annual Monterey Bay Half Marathon returns to the central California coast. Competitors and spectators who base themselves on Cannery Row stay in the center of all the marathon action, and enjoy walkable restaurant and recreation options before and after the event. Here’s how to make the most of your race weekend.

Tricks & Treats

Tricks & Treats

When your youngsters are restless and the teens have outgrown the regular Halloween routine, why not start a new holiday tradition? For a fresh take on trick-or-treating, plan a weekend trip to Cannery Row.

FROM GRAPE TO GLASS

FROM GRAPE TO GLASS

With nine appellations nurturing a variety of grapes, and more than 60 tasting rooms welcoming guests, Monterey County is a destination popular with both winemakers and wine drinkers.

Savor the Season

Savor the Season

Monterey County is known for its fresh-caught seafood and produce straight from the nearby Salinas Valley, known as “the Salad Bowl of the World.” The region’s verdant valleys and sun-drenched hillsides also nurture grapes pressed into award-winning reds and whites known nationwide.

HAUTE HOTEL BARS

HAUTE HOTEL BARS

From speakeasy-inspired additions at intimate boutique inns, to luxe lounges in waterfront resorts, Cannery Row promises toast-worthy hotel lounges to suit every taste. Here are three to try on your next visit.

Premium Cigars

Premium Cigars

A good cigar can be an excellent choice for just about any guy on a holiday gift list this year. Cigars are making a comeback and with so many options, and that includes a wide variety of accessories for the cigar lover, it's relatively easy to find just the right smoke and accessories to go along with it.

THE BUZZ ABOUT “BLEISURE”

THE BUZZ ABOUT “BLEISURE”

On Cannery Row, "bleisure" is more than a buzzword. With waterfront wine tasting, one-of-a-kind restaurants and upscale resorts that double as serious event venues and serene retreats, planners will find plenty of enticing options here. Make the most of a business trip by booking time at these places that embrace both work and play.

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