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IT’SUGAR

IT’SUGAR
751 Cannery Row, Monterey, California 93940
(831) 275-1166

Event Calendar

Monterey might not have snowflakes, icicles or other traditional winter-season trappings, but there’s no shortage of holiday cheer in this charming coastal destination. During the 24th annual Cannery Row Tree Lighting celebration on Friday, Nov. 23, seasonal merriment transforms the street that Steinbeck made famous.

THE BUZZ ABOUT “BLEISURE”

On Cannery Row, "bleisure" is more than a buzzword. With waterfront wine tasting, one-of-a-kind restaurants and upscale resorts that double as serious event venues and serene retreats, planners will find plenty of enticing options here. Make the most of a business trip by booking time at these places that embrace both work and play.

Wine Tasting

Cannery Row wine tasting offers the ultimate California experience, bringing together the tastes of wine country with the beauty of the bay. Monterey County boasts over 39,000 acres of wine grapes, almost half of which are devoted to its award-winning Chardonnay grape.

FROM GRAPE TO GLASS

With nine appellations nurturing a variety of grapes, and more than 60 tasting rooms welcoming guests, Monterey County is a destination popular with both winemakers and wine drinkers.

MARINE WONDERS

Wildlife watchers will find a surprising array of animals and aquatic plant life on Cannery Row, ranging from marine mammals to stunning seabirds to captivating kelp beds.

The entire length of Cannery Row runs parallel to the coastline of the Monterey Bay, which means you’re never more than a few minutes from the water. This might be why Coastal Living magazine recently named Monterey as the “Happiest Seaside Town in California.”

With a scenic waterfront location, convenient trail access and spas catering to sports-minded individuals, Cannery Row makes a great home base for active travelers. Here are five can’t-miss athletic endeavors to try this season.

A good cigar can be an excellent choice for just about any guy on a holiday gift list this year. Cigars are making a comeback and with so many options, and that includes a wide variety of accessories for the cigar lover, it's relatively easy to find just the right smoke and accessories to go along with it.

Snack Attack

With so many activities, attractions and shops along Cannery Row, it’s easy to work up an appetite while exploring. And, given that there’s so much to see and do, it’s important to stay fueled up for adventure. Plan your day around quick stops at Cannery Row’s casual cafes and snack shops with this at-a-glance guide.

Monterey’s hottest summer destination is a hip boutique hotel set just steps from Cannery Row and the sparkling Monterey Bay.

When you think of Cannery Row, you probably don’t picture blacklights, billiards, mazes and lasers. If this is true, then you’ve been missing out. Beyond the shopping, eating and ocean, there are activities galore to keep the whole crew occupied.

Following our annual holiday tree lighting on 11/23, families and children of all ages can visit with Santa for FREE this holiday season on Cannery Row -- Saturdays & Sundays from 12-4 PM November 24th - December 16th

Two of nature’s most mesmerizing elements—ocean and fire—come together in Cannery Row in a beautiful way at these four fire pits you don’t want to miss. The Monterey Bay’s moderate climate makes the Row an ideal place to cozy up next to a warm fire while you savor the sights and sounds of the ocean.

WHY WE TRAVEL

What motivates you to pack a bag and hit the road? Are you more comfortable on hiking trails or in a hammock? Do you want to spend time with family or schedule some solitude? Do luxury hotels suit your style, or are you a budget-minded traveler?

Monterey County is known for its fresh-caught seafood and produce straight from the nearby Salinas Valley, known as “the Salad Bowl of the World.” The region’s verdant valleys and sun-drenched hillsides also nurture grapes pressed into award-winning reds and whites known nationwide.

Cannery Row is home to over 25 different restaurants, but don’t be intimidated by all the options. Instead view it as an opportunity to embrace variety by trying small bites at several different spots.

Make the most of Monterey’s warm days and clear nights with these six stay-and-play itineraries.

Tricks & Treats

When your youngsters are restless and the teens have outgrown the regular Halloween routine, why not start a new holiday tradition? For a fresh take on trick-or-treating, plan a weekend trip to Cannery Row.

COVERING ALL THE BASES

Cannery Row sports bars are ready to welcome fans of all stripes. With so many options, how can you choose the best bar for you? Explore your options with this grand-slam guide to the district’s lively pubs.

SHOP SMALL ON CANNERY ROW

When it comes to buying gifts, small businesses are a big draw. Here are just a few great places to shop small with locally based retailers on Cannery Row.

Tasting wine is one thing, but why stop there? As producers in some of the country’s premier grape-growing regions unveil custom wine blending classes for both casual fans and seasoned enthusiasts, one business is bringing that trend to Cannery Row.

From speakeasy-inspired additions at intimate boutique inns, to luxe lounges in waterfront resorts, Cannery Row promises toast-worthy hotel lounges to suit every taste. Here are three to try on your next visit.

In just a few short years, digital access has reshaped how we travel. It’s now easy to compare hotel rates, book rooms, make dinner reservations and purchase museum tickets with just a few taps on the tablet. On the road, we can check in, snap photos and share updates directly from our smartphones.

Steinbeck Plaza
A History That's Unforgettable
Cannery Row
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